Sophia Chan

Environmental volunteer & community builder, The Climate App
The biggest industry challenge for brands is showing that you're authentic and that you stand for something other than continuous profit, especially as the youth of today are much more society conscious. It’s how you action it rather than just talking about it.

Intro

I’ve been in the advertising industry for the last six years, starting on the publisher side and then moving into ad-tech. During lockdown I started working with The Climate App, where I’m an environmental volunteer and a community builder. The app helps encourage users to take more carbon cutting actions and we’re currently crowdfunding!

What’s the best thing about working at The Climate App?

Knowing that I’m doing my bit to make a difference to tackle the environmental crisis and help with the state of the planet, and working alongside our team of volunteers who are all so passionate about the cause. It’s very aligned with my values, and personally I’ve learnt from this experience – understanding more about the organic side of social, content creation and the time it takes to develop an organic strategy.

In your opinion, what is the biggest marketing industry challenge for brands?

Showing that you’re authentic and that you stand for something other than continuous profit, especially as the youth of today are much more society conscious. It’s how you action it rather than just talking about it.

When working with partners, what do you look for?

An understanding and trust, as you’re handing over your brand to someone else. Originality in thinking and shared values is also super important, which is especially key when choosing brand ambassadors for a socially conscious brand.

What’s the best career advice you’ve ever received?

“It’s not about being the smartest in the room, it’s about being the most relatable.”

What’s the most memorable moment you’ve ever had at work?

At The Climate App, when I got our very first press coverage in Euronews. It was the same day as when Max Litchfield, a GB Olympic swimmer, came on board as our first brand ambassador too! It was very time-sensitive but felt rewarding; press is a channel that I’d personally not had much experience with prior to this, so it was a great experience!

What inspires you?

Being in tune with nature, looking at trees and swimming in the ocean. I love reading, especially investigative journalism, which uncovers so much more behind the headline and gives you a different perspective from the mainstream media. Look up the Byline Times!

Some values that you live by

Approaching things more holistically, not just looking at the bottom line. I’m very conscious of what I purchase as a consumer, even more so since lockdown – looking behind the brand into who runs it and what they are selling.

Keeping in touch with roots and where I come from is also very important to me.

What advice would you give to your younger self?

The best is yet ahead, enjoy life and don’t be so caught up with school and exam results. Appreciate the present. When you’re younger you’re always wanting to grow up and be an adult rather than being in the moment.

If you weren’t working in marketing, what would you be doing?

Working in a dive shop in the Galapagos. I also love the idea of being involved in the story-telling side of wildlife conservation.

What’s your favourite:

Brand? Rapanui – a sustainable clothing company that has a circular supply chain, you send clothing back after you’ve worn it and they repurpose it to make new clothing, making it infinitely renewable.

Ad Campaign? Poems on the Underground especially London Fields.

Book? Wild: An Elemental Journey by Jay Griffiths.

Podcast? Show Your Work, Lainey Gossip.

Food to eat?  Home-cooked Chinese food cooked by my parents.

What’s your experience been working with Yee & Clàudia?

Shared values, super responsive, very collaborative, insightful and really easy to work with.

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