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The PACE Loop

At POD Studios, we believe that speed without structure leads to wasted budget, while structure without speed kills momentum.

That’s why we built the PACE Loop: a fast, repeatable framework that keeps every campaign focused on your growth goals. From your first A/B test live in 24 hours to scaling only proven winners, here’s how we turn runway into revenue, week after week.

The PACE Loop - By POD Studios
The PACE Loop - By POD Studios
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The PACE Loop Details

01

PLAN

Before any budget is spent, we dive deep into your business, your customers and your upcoming funding milestones. This stage is all about setting clear objectives and mapping out the most efficient route to traction.

  • Audience Audit:  We analyse your first-party data to pinpoint high-value segments, whether that’s existing customers primed for upsells or lookalike audiences on social channels.
  • Channel Selection: Every business is different. If you’re a fintech start-up, we may kick off with Google Search and Reddit. If you’re travel-tech, perhaps we prioritise Meta and DOOH. And if you’re B2B, a mix of LinkedIn and PPC could be the fastest route to qualified leads.
  • Campaign Hypotheses: We sketch out 3–5 testable ideas that directly tie back to your next-round metrics (CPL, CAC, activation rate). Each hypothesis is written as a question we can answer with data.
  • Budget Roadmap: Based on your runway, target metrics and previous spend, we recommend a staged budget allocation that minimises risk. You know exactly how much goes to each test, and why.

02

ACTIVATE

Once the plan is locked down, we move at true start-up pace: campaigns go live in as little as 24 hours. No boilerplate setups, no waiting weeks for creative approval, just rapid A/B tests that surface learnings.

  • Rapid Build-Out: Once the strategy is agreed and assets & tracking are ready, our team launches campaigns within a day. You won’t see delayed go-lives.
  • Cross-Channel Testing: We launch tests across the channels that align with your audience. Each test is small enough to prevent budget waste but large enough to gather statistically significant results and answer key questions.
  • Early-Stage Tracking: From the day your campaign is live, our dashboards capture your campaign performance so you have a daily updated view of what’s happening.

03

CALIBRATE

Once we have clear win/loss signals, optimisation starts: we pause underperformers, double down on early winners, and iterate on creative or targeting.

  • Daily Performance Check-Ins: Every morning, our team reviews automated dashboards that bring in live data from your ad accounts. We look for outliers, dips and spikes that tell us which tests are moving the needle.
  • Weekly Strategy Sprints: Each week, we host a 30-60 minute session with your team. Together, we review the data, confirm next steps and update the shared playbook.
  • Refinement Across Channels: If a search campaign shows promise on Exact Match but not on Broad, we pivot. If a social creative resonates best with a particular audience, we fine-tune. Calibration is always data-backed and ruthless about cutting what doesn’t work.
  • Transparent Dashboards: You won’t guess why a decision is made. Our shared dashboards display performance by channel, audience, creative and cost.

04

EXPAND

Once we’ve validated winners, it’s time to scale, carefully. The Expand phase is about broadening reach, entering new markets or adding high-margin channels without losing the precision we established earlier.


  • Scale-Up Budgets: We gradually increase spend on proven ad sets. Sudden, unchecked budget spikes are a surefire way to waste money; our approach is more measured.
  • New Channel Roll-Outs: Maybe your search campaigns are crushing it in the UK. Now, we test Canada or Germany. Perhaps display is saturating your current audience; we layer in connected TV or DOHH to grab new eyeballs.
  • Quarterly Playbook Updates: Every three months, we revisit your customised playbook: recording every test, insight and win. This living document becomes a blueprint for your in-house team so you never lose the momentum we’ve built.

Preparation for Next Funding Round: As you move towards your next Series, you’ll walk into investor meetings armed with concrete numbers: “Here’s how we cut CAC by 20%” or “We scaled conversions 3× over three months.” That’s the power of Expand done right.

Why The PACE Loop Matters

Consistent Speed, Without Sacrificing Accuracy

Some agencies rush to launch and leave without insights. Others spend months planning and miss market windows. Our loop balances both: you get rapid deployments plus rigorous data analysis.

Partnership Built on Transparency

We don’t hand over static slide decks and disappear. You’re in the loop from Day 1 - live dashboards, weekly sprints and monthly deep dives keep everyone aligned.

Future-Proofed Playbooks

The playbook we build together isn’t proprietary to POD, it belongs to you so the documented tests and learnings stay with your business.

 Ready to PACE? If you’re a Seed-to-Series D team looking to gain quick learnings and scale, let’s talk. 

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